UNDER THE PARASOL
Pop-Up Stories: “EL POPOP” brings Mexican handcrafted interior design to your home
Maud Lerayer & Maria Romero present ethically and sustainably made goods with Latin origins. “EL POPOP” is not just a wordplay on the Spanish pronunciation of “Pop-Up”, it also is a joint project by Maud Lerayer and Maria Romero taking place at 2 Rivington until June 4th. Behind the Hill is a brand that brings to its […]Read More »
Pop-Up Stories: “Ateliers Auguste” from Le Marais to Nolita
As the spring blooms in the small streets of the Nolita neighborhood of Manhattan, wandering each street is reminiscent of walking in the heart of a European city. At 251 Elizabeth the feeling is certainly Parisian as Ateliers Auguste is taking quarters in New York City straight from le Marais. From May 24 – June 17, Newyorkers will have the opportunity to discover minimally designed French […]Read More »
5 Helpful Merchandising Tips for your Pop-Up
Parasol Projects’ Visual Merchandising Guide Whether you’re new to this pop-up game or a veteran looking for a fresh approach you’ve come to the right place. We’ve nailed down our top tips to really make your pop-up authentic to you and your brand. Tip #1:Branding If you are an established name for your brand you’re […]Read More »
Pop-Up Stories: “Loup” Makes Pants For One? Pants For All!
Loup Ladies Bottom Club Pops up with Parasol Projects. Only two years after graduating from Parsons School of Design in New York City, Danielle Ribner founded the label Loup. Her main inspiration being the effortless French style icons of the 60’s such as Jane Birkin and Bridgette Bardot, this #louspiration translates in every design. The name of […]Read More »
Pop-Up Stories: “Mugello Gallery” is Creating More Than Just a “Toy Box”
Mugello Gallery features Brent Estabrook in a playful, live art installment. Behind a vibrant blue storefront situated in the charming neighborhood of Nolita, you will find a strange population of large colorful teddy bears steadily growing upon its interior walls. Beginning on the first day of May, Los Angeles based painter Brent Estabrook has entered the […]Read More »
Pop-Up Stories: “Galeria MPA”, from art fairs to a pop-up gallery.
“Warning: Perception requires involvement”, reads a large red sign on the window of Galeria MPA at 2 Rivington Street. For its pop-up last week in downtown Manhattan, the international extension of Madrid based Galería Moisés Pérez de Albéniz has opted to present a group show gathering seven of their artists. Its paintings, sculptures, and installations give the feeling of entering a heterogeneous art fair booth, nine miles away from Frieze’s tents […]Read More »